Problem
More Construction workers die from skin cancer than injuries at work.
Insight
Slow deaths don't scare tough guys.
Campaign manifesto.
Site installations.
We push government for legislative change.
We make some noise.
New mandate in action.
Mandatory application of SPF on arrival to site, as part of new PPE protocols.
New on-site tech with visual indicators.
We increase product accessibility.
Screwfix promotes SPF in their PPE section.
Pack copy.
Banter-filled sample packs start the conversation on site.
Educational ads for socials.
