Insight
As you get older, muscle stiffness becomes a serious issue.
Deep Heat can give those beginning to feel their age, the confidence to do the things they used to.
Idea
Warm up for fun.
Perfume drop.
We launch the ultimate double bluff:
Deep Heat scented fragrance, to help our users hide the fact that they plastered in muscle rub.
Special build:
Thermo-scanning billboard allows passers-by to put their bodies to the test.
All shenanigans captured will be downloadable and form part of our content generation drive for social channels.
Event Colab:
Annie Mac's notorious 'Before Midnight'
–the perfect gig for those no longer able to pull an all-nighter.
