Insight
As you get older, muscle stiffness becomes a serious issue.
Deep Heat can give those beginning to feel their age, the confidence to do the things they used to.
Idea
I'm back
Perfume drop.
We launch the ultimate double bluff:
Deep Heat scented fragrance, to help our users hide the fact that they plastered in muscle rub.
Event Colab:
Annie Mac's notorious 'Before Midnight'
– the perfect gig for those no longer able to pull an all-nighter.
